Big news: Grammarly is acquiring Coda!

I think the Grammarly for Mobile team is pretty competent. Perhaps, that team will lead the Codans to a brighter mobile future. I use the Grammarly voice transcriber all the time to send notes to Coda. It demonstrates they have adequate mobile app development skills.

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that will just be a shame… the most wanted feature is ignored for years now and they are focusing in more technical issues which I know they are important but not as much as mobile app …

Completely agree. 100%. Mobile is extremely important and it has taken a back seat for years.

The one feature I need is the ability to transcribe notes on the fly and see them in Coda. My entire team could benefit from this as they often work in remote places like a bucket on a highway overpass, or in a lab where they must stand and talk to perform audio tests.

Currently, we use the Grammarly app to capture audio notes and a custom integration to push the transcripts into Coda. I have a hunch the Grammarly mobile team could pick up where Coda was unable to move the mobile app forward.

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Grammarly is the Trojan Horse and Coda is the swat team inside (including Coda-Brain).

The metaphor I am using with my clients who do not easily see the compelling reason for the partnership between Coda and Grammarly.

“Now we will be able to deploy complex automations with Tables, Formulas, Buttons, Integrations, and powerful AI, wherever Grammarly can be used. Which is almost everywhere!”

For many of my clients, this is the light-bulb moment. They will be able to use their Coda maker skills to design and deploy complex business logic into all the many apps and websites used by their user community.

Putting it out there in case it helps others.

Max

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Hello Max :slight_smile:
Thanks for sharing ! I don’t see the “pervasive” scenario so obvious. In the sentence ““Now we will be able to deploy complex automations with Tables, Formulas, Buttons, Integrations”, that is the coda part, I don’t see particular improvement with Grammarly. Coda, and all similar “no-code” tools try to enable people to create more powerfull docs/apps apps in easiest way, using AI or whatever. The “no-code” story is rather clear, but I’m not sure about the “pervasive story”.But in practice what are the scenarios that make “using coda almost everywhere” something incredibly better? I mean, the “correct grammar” have to be pervasive, but if someone has an app, what is the killer feature that will change anything. In practice your clients want to fill Code information from many different places? I’m asking because I guess that they are plenty of usecases for coda and I’m missing the ones where the “pervasive” aspect is highly relevant.
Many thanks ! :dizzy:

Another way to help my clients understand what may be possible when the Grammarly/Coda merger is completed, was to demonstrate what can be done with the Textblaze/Datablaze combination. This gives a hint at what can be done by integrating a ‘pervasive’ browser extension, some simple scripting, and a set of database tables, to automate business processes. My clients report that this video helped them to understand the Grammarly/Coda-Brain opportunity.

But Textblaze only works on your browser - Grammarly will also work on your apps running on the desktop and on mobile devices (Windows, MacOS, Linnux, Android, etc).

I may be totally wrong, but I’m hoping this ‘vision’ of what will be possible is exactly what Coda and Grammarly execs have in mind for the future. The video below does not include the Coda-Brain aspect and yet it is extremely powerful. Imagine what can be done with an AI-first automation tool that works in a similar way!

There are many people posting that they do not see the value of all this focus on AI. And I can identify with them, as I had a similar outlook myself until a year ago. But once I was dragged into some AI-first projects, I quickly changed my mind. The secret is deftly selecting just the right amount of AI to use, and deploying it wrapped inside a solid business process automation solution.

Respect,
Max

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It does provide a glimpse of a few possibilities when an “app” is present in every writing surface and it has an elegant and seamless ability to work with data.

About 778 days ago (late 2022) I integrated TextBlaze with generative AI and began using it in Coda.

Who knew about two years later, the combined architectures of Coda and Grammarly would merge? In 2022 I wrote:

It supports all the usual text-expansion features as well as background integrations over HTTP which can be used with webhooks, APIs, and even web site scraping. Two key requirements concerning an open text-expander quickly emerges as I attempted to rethink text expansion in more productive ways.

The takeaway (more than two years ago) was simple… event handlers make possible:

  1. Integration with arbitrary systems
  2. Integration with the underlying canvas

I went on to say that …

Both are critical needs for my work with documents and while Coda itself provides integrations with Packs, there are some limitations; the canvas (for example) is inaccessible. Oddly, Text Blaze provides access to the content in the canvas using a formula {site: text}. This makes it possible for a keyboard extension to capture all text in the current page and without any highlighting, Cmd-C, or other steps - you just execute an expansion trigger.

In Grammarly’s context, it’s not a difficult lift to imagine typing a line on the Coda canvas such as:

The city of Los Angeles is …

And watch as the underlying generative AI model complete your sentence. Indeed, a full paragraph.

The city of Los Angeles is the largest city in California and the second largest city in the country. With over four million people, Los Angeles is a major cultural center with a diverse population. Los Angeles is also a major business center, with a large financial district and a large port. The city is home to many major corporations, media companies, and entertainment companies. Los Angeles is also a major tourist destination, with a large number of hotels, restaurants, and attractions.

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My biggest issue is Grammarly always just gets in the way. My bank, Chase Bank, if Grammarly is on, I cannot send “secure messages” on their website. Took me months to figure out it was Grammarly. My bank sure didn’t help. I posted to Reddit about the issue and every few months I get another thank you message from some other poor soul who’s been unable to communicate with Chase and stumbled upon my fix to remove Grammarly. If it stops the ability to use a web site, that’s BAD! And yet no where can you find that this is an issue. And in Coda, it is always in the way. When I open a button or formula editor, the stupid Grammarly pop up is usually positioned over some important button. The “make bigger” button is the most common and that’s the first thing I do when I open a button formula to edit it. So, I always have to stop and move it. I’ve told Grammarly NOT to work in Coda and yet somehow it gets back ON again and in the way. So if the merger fixes that, great, but that’s not enough for me to want the merger. I admit my knowledge of the company is limited to just being a user, but it makes no sense to me. I’m hopeful but skeptical. I certainly cannot afford a price increase. It’s hard enough to get new clients now. Increasing my operating expenses at all will put me looking for a real job and have to give up freelancing. :frowning:

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I got the impression that Grammarly makes it really easy to suppress it from any domain. Is this your “fix”?

I agree - it’s the antithesis of productivity. :expressionless:

I think you will appreciate this merger in mid-2025, but it won’t be for any reasons you might conjure today.

Prediction - Coda will cost less in the future as a result of this merger.

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Yes. You can disable grammarly on some sites but it wasnt always that easy. When the banking issue came up the only solution was to disable the extension then enable it after you sent a message. I have turned it off in Coda.

I too am excited to see what the merger brings. Just would never have thought of those 2 companies merging. Will be interesting to watch and if price goes down with some new features added, that woyld be a win-win.

During a presentation to a client yesterday, I accidentally used the term “Codarly” as I stumbled between the two company names :wink:.

And it stuck! We all started using it to refer to the new company/merger/strategy going forward.

So from now on, if I say “Codarly”, you know what I am referring to!

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This is one of my favorite new names for the new company!

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Well played. But if Grammarly is the purchaser shouldn’t it be more like

Then it looks like the Grammarly totally consumed Coda. :slight_smile:

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I like to think of it as Coda hitching a ride to go where no documents have gone before.

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I love it as a verb, not as a noun. Here’s why…

( full disclosure - Grammarly wrote a fair amount of this :wink: )

There’s a fascinating world of products that have transcended their status as mere nouns and evolved into verbs – a phenomenon known as “verbification” or, more technically, “anthimeria.” Xerox is a classic example, but there are many others. I think “codarly” may be such a candidate.

To be more codarly is to blend AI into information tasks wherever your cursor happens to be, with inspiration from data that humans created, analyzed, and vetted.

The Nature of Products-Turned-Verbs:

  1. Dominance and Category Creation/Leadership: These products often either created a new category or became utterly dominant within an existing one. Xerox defined photocopying. Google dominates search. Their brand name became synonymous with the action itself.
  2. Ubiquity and Frequency of Use: The actions associated with these products are typically common and frequent. We Google things multiple times a day. We used to Xerox documents regularly (though less so now in the digital age). This constant exposure reinforces the association between the brand and the action.
  3. Simplicity and Memorability: The brand names themselves are often catchy, easy to pronounce, and memorable. This makes them natural candidates for verbification. Think of “Hoover” for vacuuming, or “Skype” for video calling.
  4. First-Mover Advantage (Often, but not always): Many of these brands were the first to introduce a truly innovative product or service. Being the pioneer allowed them to establish a strong association with the action before competitors could even enter the market.

Examples Beyond Xerox:

  • Google: To search online (“I’ll Google that restaurant.”)
  • Hoover: To vacuum (“I need to Hoover the living room.”)
  • FedEx: To send a package using expedited delivery (“Can you FedEx this to me by tomorrow?”)
  • Photoshop: To digitally edit an image (“This photo has clearly been Photoshopped.”)
  • Skype/Zoom: To make a video call (“Let’s Skype later.”)
  • Uber/Lyft: To take a ride-sharing service. (“I’ll just Uber home.”)
  • Taser: To stun with an electronic weapon. (“The suspect was Tased.”)
  • Tweet: To post on Twitter. (“Did you see what she Tweeted?”)

Marketing Benefits - The Holy Grail:

Verbification is a marketer’s dream. It offers a plethora of advantages that are nearly impossible to achieve through traditional marketing efforts:

  1. Unparalleled Brand Recognition and Recall: When your brand becomes a verb, it achieves top-of-mind awareness. It’s the first name that pops into people’s heads when they think about a particular action. This level of brand recall is invaluable.
  2. Free Advertising Every Time the Verb is Used: Every time someone uses your brand name as a verb, it’s essentially free advertising. This constant, organic promotion amplifies your brand’s reach exponentially.
  3. Implied Market Dominance: If your brand name is the action, it implies that your product is the best, the standard, the default option. It subtly suggests that using anything else would be inferior.
  4. Increased Brand Loyalty: Verbification fosters a deep connection between the consumer and the brand. It becomes ingrained in their language and, by extension, their behavior.
  5. Competitive Advantage: It’s extremely difficult for competitors to dislodge a brand that has achieved verb status. Even if a competitor offers a superior product, they’re fighting an uphill battle against a brand that’s become synonymous with the action itself.
  6. Cultural Relevance: Becoming a verb means your brand has permeated the culture. It’s no longer just a product; it’s part of the lexicon, reflecting a sig
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I hope that is going to be the reality. I’d love to have a browser extension to pull up any doc/page/table from my browser. So if Grammarly gives us that ability anywhere to be able to grab data and quickly insert it into any doc/page/table in Coda, that would be AMAZING!

Ah but the old Tweet, what is it now? X’d? I X’d it? x it? People still “tweeting” on X?

I switched over from Notion to Coda about a year ago. I was hooked on Coda when I realised how intuitive and easy it was to synthesize formulas. I also loved how sleek and app-like I could make everything look. There are still some features that Notion has that I have been hoping Coda would add on — simple non-database tables, tabs to instantly access multiple views of a table, a native desktop app, etc… I was also really hoping Coda would improve the mobile experience. Like, can we get functioning calendar view on the mobile app please…? :pray:

Tbh, I use Coda the same way most people would use Notion (personal life admin, second brain, small business management, etc.), which I don’t feel like Coda really advertises itself for these personal use cases. And it doesn’t seem like they care much to appeal to the Notion userbase, which is understandable, but makes me think that wanting these features might be wishful thinking on my part. That being said, I feel like there have been so many great releases (small and big) over the year I’ve been using this platform that I was optimistic that these features might be added sooner or later.

When Coda released their AI features, I was very excited to see how it would improve my experience. However, after playing around with it, I realised it wasn’t anything I’d be willing to pay extra for. I don’t actually know where the pricing for AI in Coda currently stands, but I recall having to pay for extra hours (?) Anyway, I can definitively say that I am completely ok with not using AI in Coda. Perhaps they’ll come out with some amazing AI functionalities, but as of now I’d prefer to see improvements in other areas.

As for Coda+Grammarly… I’ve been a paying Grammarly customer for years now. I used it a ton when I was in school. However, these days I very rarely open it. If it’s something like this comment, I’ll assume you all are smart enough to understand me despite possible typos and grammar mistakes. If it’s an email, I’ll likely run it through ChatGPT. I would probably only use Grammarly if I had long paper or essay that I needed to be edited — which at this stage of my life I have no need for. I even have the Grammarly extension installed, and tbh it’s kind of annoying, so can’t really see any benefit of having Grammarly integrated into Coda.

With this acquisition, I only hope that Coda will continue to grow in the ways I’ve seen this past year — possibly at an even faster pace. I really admire how receptive the Coda team has been to user input. It was exciting to see the rate of features being released. The community here is just awesome. Any time I need to figure out how to do something in Coda, I almost always find a solution here. Best wishes for the Coda team, I look forward to see what you guys have in store for us in 2025! (Please don’t make me go back to Notion :pray::sweat_smile::heart:)

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This would be awesome to see!

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Hey Natalie! Coda has simple non-database tables! You can add them with /grid!

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