For example I would like to get notified when a negative review about my competitor gets posted. This would be part of a larger market research doc.
Will I have to make packs for all the existing review platforms (E.g. Google Reviews / Yelp (think this one exists already) / Glassdoor / Indeed)?
if you can access the data via a webhook, no need for packs.
Webhooks are powerful, very powerful and enable you to bring in data into Coda.
Or use a scrapping service and build a Pack for that service only.
would this require make or zapier?
nope, you can directly import the csv files
it is very easy, see below how you can import data:
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