I just sent in an email to Coda. Rather than share the whole thing, here are a few of my sentiments that I haven’t yet seen in a public forum:
Coda is an amazing, empowering product, but this plan is regressive and doesn’t align with my experience with Coda which has been community-oriented and spurred by big, outside-the-box thinking.
I wish Coda approached pricing more like streaming platforms. Low monthly cost–1 cup of coffee–that users ultimately forget about and happily continue to pay for occasional access.
I think Coda underestimates the learning curve required to get started with Coda. It takes a while to master the program and unlock its potential. I haven’t had luck getting teams I work with to use Coda because they don’t understand what’s so awesome about it. A person needs to want to learn Coda to stay with it long enough to understand it. The current pricing plan doesn’t encourage people to want to learn. It will make them frustrated that their formulas don’t work, and they won’t take the time to realize that they’re adding a date to text, for example.
I came to the site this weekend to get started on a big idea I had for a doc… When I discovered the news of Coda’s pricing, I was discouraged. I felt like it wasn’t worth it, and I began to think of life after Coda. I hope Coda will take the spirit of these suggestions and approach pricing with a more progressive strategy.