Coda has always shown immense potential as a “doc-as-app” platform, offering capabilities no other competitors match:
- A database structure simpler than Excel, yet more dynamic than Access.
- An interface precisely adaptable to user roles and permissions.
- A versatile formula language that can make any object programmable and action-ready.
- A robust ecosystem of integrations (Packs) enabling seamless data exchange across services. Not forcing users of specific apps into coda, but allowing doc makers to still work and interact with this data.
- A pricing model that empowers creators to share powerful docs or apps with their teams, clients, or the public.
These strengths could already make Coda the ultimate place to build and distribute interactive business solutions. However, for years the community has requested small but critical improvements, changes that would multiply Coda’s value and usability. These pleas have gone unanswered while development resources were invested in AI features that currently provide negligible benefits to serious Doc Makers. This misplaced focus leaves experienced users discouraged, frustrated, and worried that Coda has given up from its core mission.
A prime example is Coda AI’s inability to understand its own formula language. If Coda AI were trained on that syntax, it could guide users through complex logic, making it far easier to build robust, app-like docs. Instead, it constantly hallucinates and misfires, failing at even the simplest coda-specific instructions.
Other long-standing community requests remain unaddressed, for example:
- Allowing published docs to function as genuine apps by enabling button-driven actions and edits without requiring login.
- Ensuring hidden pages remain truly hidden, neither appearing in search results nor revealing filtered data.
- Allow doc makers to disable AI where it can give insight into data that shouldn’t be revealed. Data access management is a huge topic for Coda already - I can’t image at the moment where things would go if Coda doesn’t address these issues immediately.
By ignoring these essential features, Coda misses a huge opportunity to unlock its full potential. Addressing them would elevate it from a promising tool to a platform that everyone, enthusiasts, professionals, and new adopters alike could confidently champion.
AI can still play a transformative role if integrated correctly. It’s not about flashy features, it’s about the functionality within Coda that genuinely enhances each level of the platform:
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Databases: Coda AI already does a great job structuring unorganized data into tables. With deeper integration, it could rapidly convert raw, unstructured inputs into functional, relational databases.
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Interface: Instead of making users hunt for keywords, AI could let them query the database in natural language and receive precise, context-rich answers. It could also assist in creating new records, streamlining the data-entry process and making the interface more user-friendly.
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Formula Language: If Coda AI could reliably understand and generate correct formulas, it would dramatically lower the barrier to becoming a Doc Maker, encouraging more users to fully utilize Coda’s programmatic capabilities and stick around after the trial phase.
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Packs and Integrations: Intelligent AI-driven data transformations could handle mismatched data formats on-the-fly, ensuring smooth data exchange across services. Automating these conversions could make Packs even more powerful and the overall workflow more efficient.
These aren’t pie-in-the-sky features, some of them are well-documented, long-requested necessities. Listen to the community. Honor longstanding demands. And people will look forward to AI!
Oh and before I forget: People build business with Coda. If you wan’t them to continue to do that or winn new customers, Coda has to become more transparent with their technical roadmap. In the last 3 years I started to get more and more uncomfortable with the fact that I wasn’t able to know anything about the future of Coda. I mean I was building app like docs, that people always wanted, loved and now need… What will I do if Coda just decides to pivot completely to AI or suddenly charges for Editors or viewers? Please share your plans in advance!
Thank you anyway for creating Coda - the most amazing App I’ve ever used!