Hi @Agile_Dynamics !
Andrew from the Coda Marketing team here. You’ll for sure see more digital executions of this campaign over the coming months. (In fact, you may have already seen some of our social posts!)
One of the things we knew as we closed out 2021–and yes, we have been planning this campaign since the end of last year!–is that 2022 will be a consequential year for Coda. In our Coda 3.0 launch, we introduced massive updates to our foundational product and are working hard to deliver on a broader ecosystem opportunity for Packs. While doing all this great work, we’ve still felt a bit like Silicon Valley’s best kept secret. To help more Makers discover the power of Coda, we knew we needed to be more visible, and create memorable executions of our brand and values that help exponentially more people say, “I’ve heard of Coda!”
Our “out of home” advertising is centered in some high traffic tech hubs: New York, Los Angeles, and San Francisco. Our amazing marketing team managed to unlock quite a deal on the cost-per-impression if I do say so 
And, our hope is that this campaign is just getting started . . .
Given some of the placements–especially billboards–there are quite strict requirements around what elements can and cannot be in our ads. As you can imagine, some billboard companies would catch a lot of heat for having QR codes that could be interpreted as encouraging drivers to take photos while driving. This meant QR codes were not an option for this first phase of our campaign where we need to consider scaling our creative across multiple dimensions via a handful of production and media placement providers.
Finally, our hope is to empower and equip teams of all sizes to unlock delightful & impactful collaboration with Coda. In some larger enterprises, we have to navigate a very thorough process across multiple contacts at the same company to help Coda get adopted at a meaningful scale (this is true of all SaaS providers). At every step of the way, it helps if the people to whom we’re showing the Coda magic can say: “I’ve heard of Coda.”
Thanks for your thoughtful question, and I hope this sheds a bit more light on phase 1 of our awareness-focused campaign to help more people learn about Coda. And please feel free to suggest our next characters by filling out a form here or tweeting at @coda_hq!