I’ve been giving more thought to the pricing “situation” for Coda. One of the problems Coda faces here is the variability of the product, by which I mean, it can be used to create solutions from the simple to the complex, and I think this is where some of the tension with the pricing is coming from.
If you’ve created a highly complex doc that solves a problem for which there was no other option, then the pricing might seem inexpensive.
But, if all you’ve created is a simple task manager, the pricing can come out at up to 3-4 times that of dedicated, premium task manager apps, and so appears to be outrageous. It’s easy to forget at this point that what you’re actually holding is a tool with almost infinite possibility.
I can understand that this situation is very difficult to price. Should the pricing be based on the infinite possibility of the tool itself, or the complexity of the solutions created with the tool? A difficult question to answer.
As a second point, I am very disappointed with the handling of the existing community, some of whom have given a lot to the community over a very long time (I’m not including myself here, I’ve only been reasonably active over the last couple of months), and to be given a “pay up by 1-Dec in order to get our rather paltry acknowledgement of your efforts” notice is very poor.
Coda, you need to realise that your product, the community, and the potential paying customer base, would not be what it is without those people. They deserve better.
Over the months you’ve talked the talk, but when it came time to walk the walk, you’ve fallen a long way 
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