Happy to answer these questions!
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Yeah, Zapier or the API are currently the best methods for populating a table with some data. There are some Packs formulas that return lists of things, but those can’t easily be mapped into tables just yet. This is a problem we’re still working on a solution for, so stay tuned.
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Packs are still very much hot off the press, so we don’t have any details to share about opening them up to third-party developers just yet. That being said, we’re definitely accepting suggestions – just shoot us a message through the in-app help so we can prioritize accordingly.
For your use case, I would recommend either using Zapier to add a new row to your Coda doc when someone signs up, or if the sign up is from some custom platform, you can also use our API to insert a new row.