I can see how this might turn into the Wild West (or more like Westworld) but there are plenty of niche integrations that Coda will probably not get to in the near term.
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Hey Dion,
It’s certainly our ambition to open up packs for anyone to build. I don’t have an ETA to share currently but watch this space 
Out of interest any particular packs you were wanting to see?
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Practical packs:
xero <— import key data into coda docs and formulas
google ads <— import dashboards
triggers for google cloud functions <— doing this from inside coda without relying on zapier or some failure prone hack would be great for using coda as an alerting framework
Less common:
pletica <— requires optimizing iframely
looker <---- seems like a slam-dunk to import looker dashboards
nolt.io <— would make nolt data useful
typeform <— would rather not need typeform at all
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I Second the Xero reccomendation
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This is good to hear. We live in an API economy. This is not a prediction or a likelihood to occur on some far off horizon; it is today, now.
I would like to integrate my Lucene-based search engine into Coda but without the ability to become a Pack Developer, I can only encourage you to build that which I have already built and currently sell myself.
The sooner Packs can be built by domain experts and exposed to the user base, the faster the Coda adoption rate will increase. Let the community help you make the pie much bigger. Just sayin’ …
I third, I was for a while thinking of a way to achieve this, a pack will do